Century 21 news digest.

              CfNTUR
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1st and 15th of Each Month
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PREPAREIT FOR TRUSTEES MDTOfflIlfieES~F THE TENTURY 21 EXPOSITION      ^   ** f
Issue No. 5 August 1, 19^8
THE WORLD COMES OF AGE
Washington State's International Exposition enters a new phase of physical
planning this month with.a new name - Century 21 Exposition.  The title was approved fay a unanimous vote of the World Fair Corporation Board of Trustees.
Devised fay Seattle adman Gerald Hoeck, the title was presented fay Trustee Otto
Brandt.  "Just as the Century of Progress depicted man1s progress for the preceding century/' Brandt told the hoard meeting, "so the Century 21 Exposition will
show the advancements we can anticipate in the 10Q years to come."
SCIENCE AND INDUSTRY
Leading research figures in Washington state industry have been invited to
participate In the August 6-7 conference in Seattle, of the Exposition's National
Science Planning Board.  The conference, which will include Dr. Dael Wolfle, head
~_ of the American Association for the Advancement of Sciences; Dr. .Paul Weiss, of
the Rockefeller Institute, and other science leaders in industry, government and
research foundations will "begin planning science exhibits for the 1961 event.
- ~mwo members of the hoard who are not afale to attend have taken on planning assign-
JJ   nts afaroad.  Dr. Donald H. Menzel, director of the Harvard Observatory, will
■^   port-on exhibits being shown at a science session he is attending in Moscow.
Bradford Washburn, director of the Museum of Science at Boston, is undertaking a
OCA  .milar Exposition assignment at. the Deutsches Museum in Munich as well as at
*^™" /ussels .  The N.S.P.B. sessions open at noon August 6 with welcomes from Mayor
Gordon S- Clinton and Gov, Albert D. Rosellini.
907.47977
-px75 WASHINGTON - THE FAIR STATE
195o,n .   Following the final determination on the Exposition site question, a full-
scale state information program was started early in July. Approximately 300
news releases have been sent out to all state dailies and weeklies, in addition
to an intensified program of releases for radio and television.  The first in
a series of "person to person" meetings was held July 25 with Tacoma Mayor
Ben Hanson and members of the Tacoma City Council.  Jim Faber, Exposition public
relations director, left this week for a week-long information tour to Spokane,
Walla Walla, Richland, Pasco, Yakima, Wenatchee, Ellensburg, Vancouver, and other
state communities.  The tour coincides with a press conference at Spokane, where
Gov. Rosellini spelled out details of the Exposition, and its positive effect on
this state's future economy. National publicity releases have been sent to 10
_^ dailies, with the New York Times utilizing a full galley of type to explain the
exposition.
( A PLUS FROM INDUSTRY
Exemplifying industrial response to the Century 21 Exposition is the official
position adopted by the West Coast Lumberman's Association:  "Lumber's potential
role in the Century 21 Exposition is both exciting and challenging.  Lumber welcomes the opportunity to join with the rest of the state in creating this colorful
showcase of our products."
QUOTES OF THE WEEK
"The Seattle Chamber of Commerce pledges its full and enthusiastic support
for the planning of the Exposition and urges its members to help kindle the same
spirit that made the I909 AYP Exposition an outstanding benefit to this state."
Portion of a Resolution adopted July 22
"Remember, there are businesses established in this state today that would
not exist if it hadn't been for the promotional efforts utilized in the Alaska
Yukon Pacific Exposition. That was almost 50 years ago.  Let's do a better job
today."
Trustee James Douglas
President, The Northgate Conroanv